Sometimes these terms get a little mix up, but here’s the simplest way to remember the difference: the Click rate, or click-through rate, measures clicks bas on how many emails were deliver. The click-to-open rate measures clicks bas on how many emails were open. So, the CR would exclude any emails that bounc or got block, but it would include emails that land in spam. The ctor only measures the percent of clicks from emails subscribers open. Another way to think about it is that the CTR measures overall campaign performance, while the CTOR measures how engaging the content of the campaign is.
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Both metrics are valuable to track, but the CTR metric is becoming more popular as it really dials in on how well you’re engaging with your subscribers. Beyond the classic open and click rates, you may be able to access metrics in your email analytics that provide a deeper b2b email list dive into how people engage with your campaigns. Read, skim, and glance/delete rates help you understand if your subscribers are actually reading your copy. Or just passing through. Read, skim, and delete rates vary by tool, but generally, they measure how much time your subscribers spend looking at your email once they’ve open it.
Which all appear in the inbox
Engagement metrics (read, skim, delete): depending on the email analytics tool you use, the thresholds for read, skim. Not only And glance will be set to different timeframes. In the email on acid analytics, you can adjust these thresholds yourself. Not only If you don’t adjust them, our defaults B2B Fax Lead are set . These engagement rates will vary depending on the goals of your email, the type of content you send. And your audience. For example. Not only If you’re sending a detail email newsletter design to be read like an article. You’ll want to pay attention to this metric.
