Use cases and scenarios are two important concepts in software engineering and systems analysis. They are used to describe the functionality of a system and how it will be used by users. What is a use case? A use case is a written description of a sequence of actions that […]
In addition to naming the writer, the content is written in a strong authoritative voice and tone. There are no qualifying statements or punches pulled; the writers take a clear stance in every issue. You may not be a leader in political or cultural opinion, but you do have the […]
The foundation to perfecting email engagement is testing what works and doesn’t work for your audience in every aspect. This includes testing the time of day you send, subject lines, copy, graphics, and other key elements of the email. Note that this may be different for each audience segment, product, […]
The Morning makes it clear what its readers can expect in each section with descriptive section headers and clear dividing lines. The simple black and white print is not only reminiscent of its newspaper roots but also makes its content easily legible. So maybe a straightforward black-and-white design doesn’t fit your […]
Eye-catching newspaper headlines have been a long-standing tradition in the world of journalism, a skill The New York Times has leveraged in its email newsletter subject lines. The Morning features succinct subject lines with compelling descriptions you can’t help but want to open. The Morning are typically no more than four words following the title […]
Let’s break down the secrets to success behind The New York Times’ The Morning, and what you can learn from it for your own newsletter. Some people say newspapers are dead, but The New York Times (NYT) isn’t taking that lying down. It has maintained its classic brand and award-winning Combining Sms […]
The key to using SMS for donation drives and fundraising is to craft a message that won’t be just banging cymbals in the cacophony of fundraising campaigns. Gone are the days of cold-calling telethons. Today, consumers expect personalized and timely communications. And that is where SMS shines. For example, you […]
Consumers have the world at their fingertips with the internet. If you want your product to stand out from the beginning, you need a unique Channel for All promotional mechanism. According to a survey by not to mention those impressive read rates we mentioned previously. So, if you want all […]
According to the popularity of using SMS messaging to contact businesses grew by 75% in 2020. However, just like gift-giving, it’s key that you actually give people what they want when they start a text conversation with your brand. For example, according to , only 9% of consumers want to hear […]
Landing in the inbox is a privilege rather than a right. If we want to be invited in as a welcome guest, we need to make sure we present ourselves as trustworthy and respectful senders who are mindful of our sending practices and the expectation of our subscribers.Text Effects Open […]
Sending a “check-in” email to those less engaged subscribers is a great way to see if they wish to remain on your list or if they do not then perhaps it is time to bid them goodbye and remove them from your list rather than damage your sender reputation. Don’t […]
Stage two is what happens after the email is accepted. There are more automated checks carried out by the mailbox provider’s system, and these checks determine where the email ends up. If the customer has a good sender reputation their email will land in the inbox. You Ahead of Otherwise […]
