There are many doubts regarding the true effectiveness of these online profiles, but what is clear is that an influencer , as the word itself indicates, is a person capable of influencing the purchasing decisions, tastes and trends of a particular community. This impact occurs due to the authority, knowledge, position or relationship that the influencer has with said community or demographic niche. Therefore, if that influencer presents a certain product The big question what is an influencer or uses a particular service on their social networks, the people who follow them will probably also want to have that product or hire that service. it does serve the purpose of increasing awareness of that brand or company with its target audience.
fluencer marketing as part of your strategy
During the #todosSomosinfluencers conference, the speakers also commented that, today, 70% of brands’ engagement comes from the work done The big question what is an influencer with influencers , and through different success stories they made it clear. This Country Email List figure is absolutely devastating for those detractors of the influencer world . But beyond this, it is an important indicator of the current situation of marketing, social networks and the relevance of brand ambassadors.
It is not for nothing that the market
Currently speaks openly about influencer marketing , which can be defined as a fusion between traditional marketing methods and current strategies, with the exception that now the brand ambassador does not necessarily have to be a big celebrity, but a person who has generated high engagement with a specific niche . Thus, an influencer B2B Fax Lead can be anything from a wedding photographer with a presence on Instagram to a YouTuber who gives job advice on his personal channel. The relevance of influencer marketing lies in the fact of generating collaborations between brands and these professionals in the online world.
