The foundation to perfecting email engagement is testing what works and doesn’t work for your audience in every aspect. This includes testing the time of day you send, subject lines, copy, graphics, and other key elements of the email.
Note that this may be different for each audience segment, product, and type of email (i.e., feature announcement vs. welcome email) you send. Timely and Comprehensive It may sound overwhelming to test so many things with multiple segments, but thankfully there’s a systematic way to approach email tests that will simplify uncovering trends.
To your subscriber list
divide your email list into smaller lists according to key characteristics, such as demographic, business type, purchase behavior, or location. Segments Dominican Republic WhatsApp Number List will allow you to see what has the most impact on each brand audience as well as provide more targeted email marketing in the future.
Ideally, your email marketing platform should have a segmentation tool that will make it easy to do. Here’s how it works on Campaign Monitor’s platform.
Once you have
segmented lists, it’s time to form a hypothesis, or “educated guess,” just like you would in a scientific test. To develop your hypothesis, first pick B2B Fax Lead a segment of your list to focus on, then pick a single element to test that’s key for that group.
For example, you may make an educated guess about what the outcome would be of changing the time you send welcome emails. Similar to setting a goal, your hypothesis should be S.M.A.R.T. (Specific, Measurable, Achievable, Relevant, and Timebound). Timely and Comprehensive In this case, your hypothesis could be “sending welcome emails within 10 minutes of a user joining will increase email open rates by 6% over the next three months with the new user segment.”
