I shouldn’t really be surprised. We’re doing this for the first time and like any learning process, it takes time. I’m talking about collaboration with influencers. It’s something new for us. It will be one of the main bets to boost sales outside of Amazon in 2024.
Lack of experience
If you don’t know or are doing spain whatsapp number data something for the first time, it’s normal to lack experience. Especially things that at first glance seem more or less easy have their nuances in practice that matter and make the difference. It’s a searching process. Let’s see what we find.
Small network of contacts
For these things you also need a network which types of businesses need local seo of contacts. We have contacts on forums in both Germany and Spain, but it is also a matter of resuming and reactivating our presence in those communities. Our reach is still very small. Increasing a network of contacts is a slow process.
Lack of established process
Even though I always ask my team the same aero leads question, I still have the feeling that we are not yet at the point of having a stable process of contacting influencers to make them the proposal for collaboration. I need to ask more detailed questions, but my intuition tells me that we are not there yet.
Inefficient and ineffective funnel
Although we may have a process, it is very likely that it is set up in the best possible way. We go cold-calling with most people. The best thing would be to look for some kind of interaction before proposing a collaboration.
Lack of branding
In the end, our brand is tiny. It is clear that 99% of the people we are going to contact do not know us yet. In this situation, it is difficult to have a good conversion rate. It is a different task but it will have a positive impact on the acquisition rate. Bottom line: you have to do your own testing. Lower and raise your prices and see what changes. Do A/B tests and measure how you do it. Only with data can you make the right decisions.
We have to go little by little. We will learn but we also have to go faster. Time is running out and in 2024 we don’t have much time left.
