YouTube How to use different advertising Globally, YouTube is the second most subscribed social network after Facebook ( source ).
The time people spend watching videos on YouTube is increasing by 60% year on year.
Can we continue to ignore it? Obviously not.
There are no more excuses because
1. Having a video suitable for being sponsor on YouTube is much simpler than in the past.
2. Advertising formats now make it possible to cover all stages of the journey, from discovery to conversion.
Starting from the second point, through Google Ads it is possible to promote videos on YouTube both by optimizing the campaign for coverage (i.e. to reach the greatest number of target users possible), both for video views and for conversions .
Below you will find some examples of campaigns that we have creatfor our client Pellizzari of which you can also find the history of the project in the new Case studies section .
Branding with Google – Masthead CPM placement
Not only that, it is possible to choose to switzerland phone number show the same user multiple videos in a precise sequence , so as to return to the same person with different and complementary messages.
It is possible to accompany the videos with the shopping cards of the products shown in the video itself or even add location extensions to show viewers where they can go to buy our products (and be gu Google Maps in hand – to the destination), measuring how many went to our store after seeing the video.
Engagement with TrueView for Action campaigns
Furthermore, we can reach the potential customer with different formats , from the short non-skippable video, to the longer video, which can be ski after 5 seconds (which we will pay only if at least 30 are viewed or the entire video if it lasts less).
We can structure an entire path based on videos, from the first discovery to the visit to the site, also generating audience segments based on the views of our videos or interactions with them, to re-intercept the people who have seen the video with campaigns Discovery and thus lead them to generate conversions on the site.
We can structure an entire journey based on videos
Remarketing with Google Discovery Ads
However, given that the success of a campaign is almost 50% due to creativity, it is important to take care of this aspect well.
YouTube is mainly used by mobile devices, so it is not recommended to “recycle” the video produced for TV without some adaptation (see point 5 of this post ).
And for those who don’t have a video? Well, as I mentioned earlier, it is now much easier to produce quality videos. It is possible to take advantage of the Google Video Builder ( https://blog.go
If the object of your promotion is a product that your average customer wants to see before purchasing, all image-based formats will help, video first and foremost.
And considering that there are no Afghanistan Phone Number List minimum spending limits, I’d say there are no more
If you are interested in . The topic. I invite you to learn more about how in Pelli zzari we used videos to. Invite potential customers to come to the store after the lockdown restrictions.
Would you like to know more? Let’s talk about.
