SEO of a content or a site is not done casually and simply, but we perform a set of processes that include activities and tasks, and the result is the optimization of the site for search engines, which is actually SEO.
If you are a novice webmaster and site manager and you have recently established a site, then you must have come to the topic of keyword optimization and SEO and its importance in SEO, and Keyword Planner is one of the best tools.
In the discussion of website design, we determine the topics and texts of a page along with its keyword, and maybe you have not understood this issue, in this article, our goal is to teach you what a keyword is, and finally, that How to use the keyword on your site, i.e. the different sections of your site, whether it is the blog, the main page, etc.
What is the keyword?
The main goal of site optimization for search engines ( what is SEO ) or in other words the same SEO is to rank the good results in the search engines in the right way, that is, to bring the results that are more relevant in the first page results and also from Between these results, the one with higher quality in terms of content and… should be ranked higher and those sites that have so-called poor quality content and spam should be removed from the results.
Maybe you came across spam pages in the old days and before the serious update of Google algorithms, for example you searched for a word and when you clicked on one of the results you entered a site with only that word or words. It is similar, or you enter different sites and pop-ups open one after the other, something like 5 to 20 pop-ups, these types of pages are spam and pages with poor quality content, for example, the total number of words is less than 500.
In fact there are many rules
For your content to be quality database shop and not to have a spam page and site, and there are also many other factors that you want to be shown in the results and keywords.
All these things together constitute SEO and the number of search words in Google is very important!
Keywords help Google and other search engines to understand what content and what is inside your site and page. These keywords make your site appear in the first results or at least among the results when searching for a specific word or phrase. If its quality is high, it is on the main page.
This means that one of the main goals of site optimization for Google and search engines is to identify and find your main keywords completely and correctly so that they come up in the right results and bring customers and buyers who are visitors to pull towards your site.
Keywords for SEO
SEO of these types of keywords is a relatively difficult task and requires an expert, of course, this depends on the number of entries and searches for that word in Google, for example, maybe one word has 100 searches per day in Google, and another word has 10,000 per day in Google. or more number of searches.
Types of keywords
In Google Trend, you can see the number of searches for words in any country, even Iran, and check them with each other.
Short keywords are usually general, that is, instead of searching for a few words, the user is looking for a general information or desire, let’s give you an example to understand better:
The word “WordPress” is a basic and general word, those who search for this word are usually newbies and want to enter this topic and also know general information about WordPress.
That’s why the number of searches is very high, and in order to come up in this result and keyword in Google, we need to work a lot on the SEO of our site and master it, or to hire an SEO expert.
1. Short and general keywords
The ranking of keywords in Google is very important!
These types of keywords and phrases are longer and go into more details, so users who search for them are looking for a specific thing or a specific section.
2. Sub and minor keywords
Site in these type of words how often should you clean your email list are easier to access and get better input. Also, most users and input IPs are more buyers from these type of words and are actually looking for your product and content. In general terms, this number varies, and there are many inputs. In fact, they do not need what you have and are not asking for it, and maybe they are looking for other content.
Here is an example for you to understand better: Suppose your keyword is: buy electronic board for camera parts
Well, someone who wants to search for this keyword in Google is definitely looking to buy this board and needs it, so he buys it from you, so you should analyze the keywords of the site.
But if your keyword is
electronic board”, anyone who comes to your website may not need the product and board inside your site, and they need another board, but there is one point, and that is if you Inside you have all kinds of boards, the same small keywords can help you.
This is very simple
And does not require special uae cell number expertise, but at the same time, you must be careful enough to properly SEO your post and article and optimize it.
For this, there are many plugins, one of which we use is Yoast SEO. Keyword Planner is a good tool and when you install Yoast SEO in the section of writing a new article, you can see the relevant settings and Yoast will guide you to SEO your article. Add and see which one has better input and result.
The role of backlinks in keywords
At the same time, you can use main and general or secondary and partial keywords that vary according to your article, for example, your article should be about WordPress, and it is natural that your keyword should be short and main.
After that, you have to solve the things that Yoast tells you one by one until your Yoast light turns green.
One of these things is to not use too many keywords according to the length of the content and try to have a limited number, this is because if Google notices that you have used too many of your main keyword or your post identifies it as spam or does not bring you in that keyword at all.
