People want to work with people they trust. Your personal brand should be built Develop your on expertise that is backed by facts. For example: Are you an expert in business process optimization? Show how your system reduces costs by 30%. or Are you a personal development coach? Share cases where your clients have reached career heights in a short time.
Frame your offering through a problem-solving lens
Your UTP should answer the question: “What problem are you telemarketing data solving?” Understand your target audience’s needs : Conduct an analysis to understand what your customers really want. Focus on the end result : For
example! “Develop your I’ll help you achieve financial independence by improving your personal brand.” or “Is your team losing motivation? I’ll help you implement a methodology that will increase efficiency by 35% in the first 90 days of work!”
“People don’t buy products! they buy the results and emotions they get from them.” — Simon Sinek
In other words: “People don’t buy a hammer!
Create an emotional connection with the customer. Emotions are a the attitude of the presiding judge towards my act was formulated by the phrase key factor in decision-making. Your UTP should evoke a response in the customer’s heart. It’s not just information! it’s your story that makes the customer want to cooperate with you. Use success stories and add a personal touch.
Formula for creating a UTP.
Use a simple formula:
“Do you know [problem]? I can help you with [solution]. My clients [facts].”
Example:
“Is your restaurant not generating enough profit due to low burkina faso business directory customer flow? I will help you scale into new international markets by adapting your business to local preferences and tastes. My clients have opened new branches abroad and increased their revenue by 50% in the first year of operation!”
6. When creating a UTP! avoid vague concepts and promises! such as “we offer quality” or “the best service”! as these are basic expectations! not what sets you apart! and don’t make price the main differentiator. Focus on specific! unique benefits that solve customer problems.