Since last November, Borja López-Gómez has led the team specialized in social media and digital sales in the design , strategy and operation phases of Ernest . From that position, he directs the development of new digital strategies. Integrating audience modules (clusters, data or conversion insights…), offers (product, price, means of payment or delivery) and channels (media, search engines, networks, marketplaces or stores); as well as the alliance strategy with tech.nology operators and social commerce tools. All this with the aim of optimizing user experiences and boosting sales.
Native social creativity
In addition, Borja joins the rest of Ernest’s industry email list team in the implementation of the so-called ” native social creativity” so that the content created for networks. Not only meets the brand’s conversational calendar. Contributes to making that conversation even more interesting. For your customers. Borja López-Gómez declared: «I had no doubts when it came to joining Ernest. For the project, for the team, whom I know perfectly. For the innovative approach that we want to give to digital channels and specifically to social networks, as 100% creative platforms and sales levers.
Borja López-Gómez and Ernest
Pablo Alzugaray of Ernest stated: “We chose Borja because we B2B Fax Lead know him well. We know that his unique combination of technology, sensitivity and innovation. Will contribute a lot to improve our proposal for different audiences.” Lead generation, conversion, referral, cross/up selling, loyalty,… a long time ago networks stopped being just a place to stay in touch. To become a sales and business channel. «It can be e-commerce, s-commerce, m-commerce. Modality you prefer, but the relevant thing is that digital sales, or the digital phase that today is already part of any sale, are a new theater of operations. where creativity is decisive,” adds Alzugaray.