Brian Balfour, former head of growth at Hubspot, pointed out back in 2007 that we could . The 3 phasesAnd… ahem. Did you know? Can you guess which process or, rather, the optimization of which process has a very high impact on retention? Yeah! Exact! The onboarding process is the crowning jewel (yet it’s delicious, fresh and lemony) of user retention .Divide user retention into 3 phase. initial, medium and long term. The initial phase is the one that goes from when a new user starts using the. Product until they decide to continue using it or leave . In other words, it is the phase in which the user satisfies his initial curiosity and gives an answer to the. Question: will this product solve my problem.
Assuming you are satisfied,
You will be in the second phase and will begin to show some. The 3 phasesDaily usage patterns. But it is possible that in that daily use something goes wrong. TRUE? It is possible that you give up or . That little by little. You cool down and stop using the app. Or perhaps, as you use it, the habit. Establishes itself and the use of the app category email list becomes, little by little, something essential for you. In that case, you would have moved on to phase 3 and . There is a good chance that you will end up hating Trello. Hahaha.
The impact of the onboarding process on the business
Why am I telling you this about the retention phases? Because. As you may have deduced, user retention is a key aspect that has B2B Fax Lead a very significant impact on any .The 3 phases SaaS business or startup . In fact, there are many Growth Hackers who agree that it is one of theAnd… ahem. Did you know? Can you guess which process or, rather, the optimization of which process has a very high impact on retention? Yeah! Exact! The onboarding process is the crowning jewel (yet it’s delicious, fresh and lemony) of user retention . most critical points that must be optimized. Above user acquisition or even recommendation. Remember the pirate AARRR metrics . Well, the first R, even the first R…