Cashback and promo In 2024, Yandex improv the quality of search results for e-com queries . Stores that best meet the nes of customers receive priority in ranking. The company separately stat the importance of such aspects as product availability and the possibility of its delivery to the user’s region. Therefore, logistics and work with balances also ne to be optimiz.
Problems with commercial factors can be suspect if the site has low conversions. To understand what the project lacks, analyze Metrica reports, study competitors’ sites, conduct audience surveys. More information about commercial factors is provid in this article .
Additional options for online stores in Yandex
Yandex search has a separate tab with products. Sellers can demonstrate their products, attracting more “warm” customers. To get into the product search results, create a file with product data ( YML fe ) and transfer it to Yandex.
Cashback and promo Search by products in Yandex
All popular CMS support YML fe generation , and it can twitter data be transferr to the Yandex Goods service . There you can also analyze statistics and receive recommendations on how to improve the presentation of products in search.
You can show promo codes and cashback to Yandex Browser users. To do this, submit an application and follow the instructions. Site visitors will see your offers directly in the browser address bar, which can improve engagement and conversions.
Monitoring and analysis of results
Even if the site has achiev high positions for most queries in 20 best business ideas for jaipur in 2025 Yandex, it is necessary to constantly monitor the dynamics of traffic and conversions from search.
- Track your site’s position in Yandex search results using special tools . A sharp drop in individual queries or entire clusters may signal technical problems, increas competition in search, and even a filter.
- Analyze traffic and user behavior in Yandex Metrica mobile lead reports. Particularly useful: traffic source summary, Search engines report, conversion and search queries report, Webvisor, link, click and scroll maps.
Adjust your promotion strategy bas on the data you receive: create new landing pages, supplement content and improve the usability of existing ones, work on external optimization and business reputation online.