Spam, Internet junk mail, usually has response. Rates similar to those of direct mail, around 1%. On the E-mailing Gains other hand, permission-based emails have response rates. Eight times higher than traditional email. According to a recent study by the consulting firm GartnerG2 . Companies are beginning to realize that email marketing is much less. Expensive and takes less production time. In fact, launching an e-mail campaign takes seven to ten days. While preparing a direct mail action ranges between four and six weeks.
Nor does the response take long:
E-mails are responded to in a maximum company data of three days. A period that is extended to up to six weeks to respond. A piece of traditional mail. Another difference is the cost. It is estimated that the budget for sending. A thousand communications through the Internet can range between 5 and 7 dollars. Compared to more than 500 dollars for the same volume through the traditional system. Therefore, it is not surprising that Denise García, an analyst at GartnerG2, announces that in 2005 direct mail will account for less than half of commercial mailings in the US, while last year alone it filled 65% of the mailboxes.
Income from advertising e-mails will
Amount to 1,260 million dollars B2B Fax Lead this year (1,424 million euros), from 948 million in 2001 (1,071 million euros) and is expected to reach 1,500 million (1,695 million euros) by 2005 , which, according to this report, threatens the direct E-mailing Gains mail market, which moves 196.8 billion dollars (222.365 million euros). The consulting firm recommends advertisers make personalized emails and integrate as many resources as possible to facilitate the response of recipients. Likewise, he advises limiting the number of emails to two per day for consumers and three per month if they are directed to other companies.