How to promote Promoting a website to the top of Yandex search results means gaining access to a multi-million Russian audience, ensuring clicks on target queries and leads. According to Miascope , Yandex is the most popular search engine in Russia, with over 100 million visitors per month. In this article, we will tell you how to optimize a website to Yandex requirements and take high positions in search results.
Table of contents
The Importance of SEO for Promotion in Yandex
SEO, or search engine optimization, is one of the promotion tools in Yandex, along with contextual advertising. Advertising requires constant investments, an increase. In the budget with the growth of rates, and in competitive topics, the click price is often overheat. The advantage of SEO is that a well-optimiz site will grow in search results and constantly bring organic traffic. The costs of search engine promotion are often significantly less or distribut over time. Some tasks can be perform by gambling data philippines automat tools, many of which are free.
How to promote Most search engine optimization work is done at the start, and sometimes even before the site is open to users and search engines. In the future, the resource requires support and development – for this. You ne to publish fresh content and update the existing one, build up the link mass, improve usability and behavioral metrics, and work with reputation.
Below we will examine in detail all the stages of website promotion in. Yandex and the factors that are worth paying special attention to.
A brief overview of current Yandex ranking algorithms and factors
Yandex strives to meet the nes of users and high quality of results. To do this, the search engine uses special filters and algorithms to sort sites.
Here is a brief description of the main algorithms that how to automatically open terminal when windows starts influence the formation of SERP (search results page) for a specific query in Yandex:
- “Arzamas” – generates results taking into account the user’s region.
- “Minusinsk” – lowers the ranking of sites with a large number of low-quality SEO links.
- “Multi-arm bandit” – mixes sites outside the top 30 search mobile lead results into the top results to evaluate their behavioral factors and understand how much users will like a particular site.
- “Palekh” and “Korolev” are responsible for high-quality results for long tale queries (with a “long tail”).
- “Baden-Baden” – filters out over-optimiz useless pages.
- YATI — analyzes the meaning of queries and helps to select the most relevant content for it.