Improving behavioral To draw a conclusion about the usefulness and reliability of a resource, Yandex pays most attention to user behavior. The principle is simple: if people come to the site, read the material, view many pages, perform target actions, then it is useful and can be trusted.
In 2024, Yandex updated its content quality algorithm and stated that the importance of user satisfaction had increased. It is reflected in the following metrics:
- Clickability of a snippet in search results.
- Time spent on the site.
- Bounces are situations when a user spends less than 15 seconds on a website and does not perform any target actions.
- Revisiting the site.
- Satisfaction with the answer, i.e. the user limited himself to visiting a specific resource and did not go to other sources.
- Traffic sources: If most visitors come from regular search results, this signals the popularity and quality of the site.
Improving behavioral Improving page loading speed
Increase page loading speed. You can check metrics and get overseas chinese data recommendations in Yandex Webmaster and PageSpeed Insights .
Basic steps that will increase download speed:
- Choose a hosting that suits your site. How to do this, was written here .
- Use GZIP compression – reducing the weight of pages on the server side before they are sent to the user’s browser.
- Use caching, the easiest way to do this 25 best business ideas in mumbai: launch your dream venture is by using special plugins for your CMS.
- Optimize HTML, JavaScript, CSS and image size.
- Implement lazy loading – delayed loading of images as the page scrolls.
- Reduce the number of HTTP requests.
Read more in our guide .
Adaptation of the site for mobile devices
Improve mobile friendliness – the site should display correctly on different screens.
Here is a list of the main works on technical mobile lead optimization of the site for mobile devices:
- Use responsive design to automatically adjust to different screen sizes.
- Reduce the size of images, give preference to WebP format.
- Optimize CSS and JavaScript files.
- Use caching and CDN to speed up loading.