Improving navigation A tree-like structure is considered a universal site structure: the main page leads to sections, and the sections lead to subsections. Place the most important pages on the upper levels, and the less important ones on the lower levels. This will simplify navigation for both users and search robots. With such a structure, it will be easier for Yandex to scan the entire site.
Improving navigation Tree structure of the site
Link pages together using internal linking. This will improve indexing and increase user engagement. Linking can be done using the main menu, breadcrumbs , links to related products, similar materials, etc. More details are given in this article .
Read here how to conduct a usability audit yourself and improve the user experience of interacting with a website .
Creating high-quality and relevant content for users
When forming the search results, Yandex focuses on overseas chinese in worldwide data keywords, semantic relevance, readability and uniqueness of the text. The better the content, the higher the probability of getting to the top. Here are some recommendations on how to create it:
- Research your target audience, analyze requests and help people solve their problems.
- Create original content. For Yandex, not only technical uniqueness is important, but also semantic, that is, there must be some added value, and not just a rewrite of articles from the top.
- Expand the material in detail, add franchise delivery manifest (fdm) in dtdc examples, research, illustrations and videos to better cover the topic.
- Work out the structure: use headings, subheadings, short paragraphs, lists.
- Involve experts, indicate the author of the material, as well as links to sources of information.
- Keep your texts up to date and update them when necessary.
Content that does not bring any value needs to be improved or deleted. The fact is that low-quality pages negatively affect the entire resource and are the cause of pessimization.
Yandex is especially “strict” towards topics that can potentially mobile lead affect people’s well-being: health, finance, law, news, etc. In Google, such pages are called YMYL. Both search engines carefully combat misinformation in such “sensitive” niches, so it is important to conduct fact-checking, improve expertise and authority, and increase trust in the site.