Improving your reputation The more positive reviews about a site, the more trust it has and the better the behavioral metrics. Clients can leave them in the organization card, on maps, review sites, in social networks. Regularly monitor all mentions and respond promptly. This can be done in the Yandex Business account, as well as through specialized services: Pointer, RocketData, Cribrum and others.
Don’t ignore complaints. On the contrary, ask for detailed information and try to solve the problem. This will show other users that you don’t abandon customers and can be trusted. Sometimes competitors leave negative reviews, in this case, contact the resource administrator to have them removed.
Example of Hoff’s response to a negative review
You can improve your reputation and increase brand spam data awareness through social networks. Create an account to publish company news, talk about new products and interact more closely with your audience. Contests, cooperation with popular bloggers, and participation in industry events also work well.
Everything about working with your online reputation is in this article .
You can improve behavioral factors in different ways: regular publications, useful widgets, interactive content, newsletters, etc. You should not inflate them artificially, this can drive the site under the filter , and it will be difficult to get out from under it. The article “What are behavioral factors and how to optimize them” told about all the nuances.
What is SEO website promotion, how does it work and how to do it yourself
Improving your reputation Link building
Citations and positive mentions indicate the value of a resource intermodal freight transport: a comprehensive guide to Yandex. External ranking factors can be influenced by external optimization. It consists of obtaining backlinks, mentions, and improving the brand’s reputation on the web.
Getting links and mentions
Links and mentions are obtained in different ways:
- Publishing guest posts on thematically mobile lead relevant sites.
- Exchange links with other projects, participate in affiliate programs.
- Registration in various directories, catalogs and maps: 2GIS, Zoon, Flamp, Cataloxy, Spr, etc. You will not only receive links, but also increase the chance of getting into Neuro’s answers.