Starting in 2025, businesses will need to adapt their lead generation strategies to keep up with dynamic market trends. Here are some strategies that will help businesses acquire higher quality leads in today’s competitive landscape Create closed content
Closed content is any content that your website visitors can only access by filling out a form and providing their information. This information could be the visitor’s name, email address , contact information, etc.
Gated content is an effective way to generate new leads. But how does gated content work?
When visitors land on your website, they are shown south korea whatsapp mobile numbers a pop-up or CTA button that offers them access to valuable content in exchange for information.
For increased conversions, your pop-up could take the visitor to a landing page where they can learn more about the content offering. The landing page copy should be valuable enough to entice the user to provide the information.
Note that restricted content should not be hidden behind a paywall. Visitors should only have to provide their information to access the content.
There are pros and cons to using gated content.
Depending on your marketing goals, ungated content may be more appropriate. Ungated content, such as blog posts and infographics, is better suited for driving traffic and improving brand visibility. Gated content is better suited for lead generation.
Let’s look at the pros and cons of closed content:
Pros of closed content
Create more potential for your business
Increase your sales
Provides insights about your customer at each the 11 best b2b lead generation strategies of 2025 stage of the buyer’s journey
Allows you to separate email lists
Disadvantages of closed content
Reducing traffic and page views
There is no brand visibility.
There are no SEO benefits.
If your landing pages and registration forms aren’t properly optimized, most people won’t offer their information.
Simply put, gated content is best if you’re trying to generate leads that you can pay for. Ungated content is best if you want to increase your traffic and visibility.
Offer something for free
One of the best B2B lead generation strategies is to aero leads offer prospects freebies. People love free stuff. When used effectively, a freebie can help you generate leads.
A mistake most businesses make is offering free money to prospects. Customers won’t bother filling out a form unless they get something of value in return.
Your freebie will act as a lead magnet to attract potential customers. Here are some rules to follow when using a freebie as a lead magnet:
