However, publishing blog posts on your Facebook profile or placing an ad for your product on Instagram is not all.

Monitoring the impact of what you do on social media is an essential step to help you prepare more efficient actions that increase the performance of your business.

To do this, social media metrics can help you discover the strengths and weaknesses of your Digital Marketing strategy , so you can perfect it.

Do you want to know everything you need to measure to improve your performance on social media? Then this article will sound good to you.

What information is useful in terms of metrics?

The most important thing to extract valuable information from social networks is to define your company’s objectives in these spaces social metrics x business metrics.

If you want your brand to become more well-known online, it is important that many people see your content, that is, that it has a good reach.

However, if your intention is to double the number of sales of a product, knowing the number of people who clicked on your ad on Instagram will be more helpful.

So before diving into the ocean of information that social networks put at your disposal, choosing the company’s priorities is essential, my dear reader.

Which metrics tools are best for social media?

Your company doesn’t need to be on all social networks for your marketing strategy to be successful, but each one has its own particularities that can be useful to you.

At the same time, all these sites have one thing  self employed data in common: a web analytics tool, which allows you to monitor the results of any content you publish.

So don’t worry, you won’t be short of information. However, you can further improve your analysis by using a platform that organizes all the statistics.

There are many options out there, so how do you choose well? Make your selection based on the goals set out in your strategy. After deciding which metrics you will monitor, you will need to configure them in the tools you choose.

Some examples are Google Analytics , Quintly , BrandWatch and Buffer. With them, you can manage everything you find and save time social metrics x business metrics.

Well, before we start talking about the metrics themselves, I can tell you that you can download a free template below to accompany the indicators of your digital strategy.

There is a difference between social metrics and  business metrics . For example, one set of metrics may report poor results, while another may report good numbers.

For example, maybe you have a sizable audience and good engagement, but few sales or leads generated from your social profiles.

The opposite scenario would be a medium or even small audience, but one that generates a good number of leads and clients for the company.

In this dispute, business metrics always win, because the goal of using social media in your company is precisely to generate business from it.

This doesn’t mean that social metrics are disposable, they just shouldn’t be used as leading indicators, but they are perfectly useful for equipping your action and decision-making process. Isn’t that clear enough?

Let’s go back to the example of the profile how to automatically open terminal when windows starts with a large number of followers and high engagement, but few leads and sales.

It would be a big mistake to believe that everything is fine just because the page is popular. However, the fact that it can attract and engage many people is positive. It means that your content only needs minor adjustments to become a better converting site.

Do you see how follower count and social engagement, while poor as primary metrics, helped in the process of understanding the problem?

Business metrics, in turn, are always more relevant. Even if the number of followers is low or not very engaged, the most important thing is always to convert social metrics x business metrics.

Most important metrics for social networks

All social networks are based on the existence of a community of users, the interaction between them and the content that appears on their screens.

With this in mind, your company needs to be very aware of how some key aspects are working. These are:

Evolution of the community

By finding out whether the number of people accessing your social media profiles increases or decreases, you can monitor your brand’s online recognition social metrics x business metrics.

Even if many of your followers do not become united states business directory customers, it is important to gain popularity on social media so that your brand is seen as a reference.

This statistic is common to all major networks, including Twitter, Instagram, Facebook, YouTube and LinkedIn.

There is no ideal frequency for doing it, but it is interesting to do it weekly and at the end of each month, so that you can compare the performance of each week .