How am I going to increase the turnover of my new. As things look, the turnover in 11 months of the new collecting project will amount to about 75,000 euros (without VAT, obviously). December still looks like it will be a strong month since we have sent a large part […]
What will you do differently next . In January or February of this year an idea for a new project emerged. Without having carried out a proper market study, I just jumped in. Throughout the year the bet became increasingly larger in the form of accumulated product inventory. Take the […]
How to save money when you buy. It’s a short-term bet. You can’t complain that it is like that because it is their home and all of us would do it the same. That is why I am investigating an idea to have my own top-seller that Amazon cannot take […]
Word of friends and family continue to be the main source of brand discovery at 36.2%. Television advertisements (31%), online sales websites (29.8%) and brand or product websites (29.2%) are other key means when it comes to discovering new brands. And, as the Digital Turbine study shared by Ad indicates, […]
This season is starting earlier and earlier, and consumers are more likely to research products before buying them (58.8%) and compare the best deals (55.8%). In addition, 60% say that they are more willing to complete a purchase if shipping is free , just as 45% say that they would […]
While personal assistance is crucial in complex cases, for simpler issues customers often prefer the convenience of self-service tools like account portals, FAQs, and chatbots . This is especially true for digital natives, i.e. Millennials and the younger generation. Almost half of customers reveal that they would be willing to […]
Watching Jim Irwin land on the moon. For example, has become one of those iconic pieces of history. That have believable photograph. That remain relevant today. In times when peace and democracy are threatened. Photos showing the alliance of Winston Churchill, Joseph Stalin and Franklin D. Roosevelt meeting for the […]
We Spaniards change energy suppliers every 649 days (one year and ten months). This is the period of time between one hire and the next. 2.- Television is the main point of contact. The consumer during the Priming Phase (when we have not yet entered the Active Purchasing Phase). Other […]
Since last November, Borja López-Gómez has led the team specialized in social media and digital sales in the design , strategy and operation phases of Ernest . From that position, he directs the development of new digital strategies. Integrating audience modules (clusters, data or conversion insights…), offers (product, price, means […]
