Taking into account Commercial factors reflect how convenient it is to buy on the site. They are relevant for all commercial projects: online stores, mical centers, construction companies, etc. Yandex takes into account the convenience of choice, the ability to compare and analyze offers, the level of service and trust.
All these aspects can be improv in the following way:
Place detail information about the company – legal and actual address, tax identification number and other details. This is important not only from the point of view of legislation, but also builds trust among potential buyers.
Company details and certificate number on the website for delivery of ready-made rations
Taking into account Work on the contacts page – post the chinese singapore data addresses of stores or offices with a map, give customers the opportunity to contact you in all popular ways – phones, email, messengers and social networks.
The “Contacts” section on the Sportmaster website
Create pages where you describe guarantees, payment and delivery methods, refunds, and answer frequently ask questions.
Here’s how it’s implement in the Tasty coffee shop
Work on product cards . Each item should have characteristics, descriptions, photos. You can add a video, a block with reviews and other elements that will help buyers.
Product card in a sports store: several photos from different angles, size range, description, characteristics, reviews. The ability to add to cart and favorites, buy in 1 click
For online stores, it is also important to mark the basket, favorites, and comparison options. With clear and familiar icons, and place them in a prominent place, preferably in the site header, in addition to the product card.
Search, favorites, comparison and shopping cart with what is it and why does a business need it? purchase amount – always in a prominent place in the Tasty coffee store header
In some niches, it is worth introducing interactive elements – calculators, the ability to change the color and configuration of a product in a few clicks, view a 3D model, etc.
Plastic windows cost calculator
- Maintain competitive prices, develop loyalty programs.
- Expand and improve your product range. Yandex prefers sites mobile lead with a large selection of products, but you can also focus on a narrow niche, emphasizing the quality and uniqueness of the product.
- Place quick communication widgets, use AI assistants to promptly process requests.