Getting out of this situation is not impossible, and with small actions you can change the course of your business. Don’t you believe me?
With a business extremely dependent on ads, Wagner saw his competitors entering the game, making that investment only increasingly unsustainable.
Their main source of acquisition was mined.
When looking for an alternative, they decided to invest in Content Marketing , an initiative that was not yet being explored by any other company in the segment.
He knew that investing in this strategy would require patience as traffic grows gradually over time, but he needed to find a way to take advantage of this initial growth.
With over 7,000 visits to his blog in the first quarter alone, we can say that Wagner has successfully achieved his goal.
Do you want to know how he did it? We’ll tell you!
Starting his strategy from scratch, Wagner soon sought to ensure that the basic structure of the blog was moving forward.
He established his strategy, defined and documented it, with content published and promoted regularly to bring in the first visitors.
Traffic was coming, but it would still be a long way before the organic would work as intended.
In other words, promoting the content was not only important, but essential for Viver sem Drogas to reach as many people as possible and in the best possible way.
But how to do this if he had invested in the content strategy precisely to reduce other costs?
He was already promoting posts on his page, but the number of people following him was limited and giving the boost on Facebook Ads did not seem like such an interesting option…
In search of solutions, Wagner decided to bet on a much-talked-about tactic, but one whose importance few people take seriously.
It basically consisted of sharing content and interacting in groups on social networks where your person is the need for growth, leading interesting discussions for people who are interested in the topics addressed by your company.
Engagement to grow
Meet Amelia Silveira : a mother, married for over 25 years. A good person, active in the community and who has always looked after her family. Finding out that her son had entered the world of drugs was very hard for her and, since then, she has been looking for ways to help him in the best way possible.
It’s sad, I know, but calm down!
The truth is that Amelia does not exist (not the one in this case, precisely), she is only the person designed by Wagner for Viver sem Drogas.
She represents very well several mothers who live in the same situation and need help to better understand what is happening and learn to deal with their reality the need for growth.
As I said before, she is very socially active and looks everywhere for the best way to help her family and keep the family together.
That being the case, it made sense for Wagner to help her out with all the experience he could offer.
Interaction in groups on social networks
Beginning in smaller groups that directly addressed the issue of chemical dependency, Wagner began to become an active member in each of them.
Interacting with people, answering questions, liking posts and showing that I was there to add value to the discussions that were taking place.
As an active member, people began to trust Wagner and began to understand that his true intention was to add to the group, which meant that when he posted content, it was always well received.
Well, at least most of the time…
It is true that some people did not agree with his opinion or position, but one of the first lessons learned by Wagner is that this kind of thing is normal.
It is important to respect others’ positions and bring up new relevant points, always seeking to foster a healthy discussion.
Always bring relevant discussions
However, Wagner’s position in these amazon data groups made him stand out among other participants who used these channels only to spam their content the need for growth.
This approach made all the difference.
Just posting a link and leaving it there would not encourage anyone to participate and would not help build a real relationship with participants.
Furthermore, that was not the space to sell or offer anything other than adding something to the members.
In this way, he was able to attract the first recurring visitors to his blog.
Expanding the funnel (and the work)
After all, there was only so many people they could fit inside.
Returning to his person, Wagner searched for various groups until he found others that related his personal problems within his context and reality.
After all, although she found her audience in support groups for chemically dependent people, there was also a whole group of mothers who had not even discovered the problem and needed to understand how to relate to their children.
This process enabled Wagner to establish ties with new groups and people , always with content relevant to the context and even opening up new horizons of content to explore.
The content now needed to relate to this new moment of audiences, making topics like “Know the signs that your child may be using drugs” make sense.
By continuing with this strategy and now with the possibility of reaching a much larger volume of people, Wagner managed to boost its initial traffic while organic growth occurred as expected.
The results appeared, consequently, as expected the need for growth.
The results
Even though organic traffic is the main franchise delivery manifest (fdm) in dtdc channel for attracting visitors today, these actions were responsible for driving the blog’s initial growth and made more than 60% of all initial traffic to the project come from social networks in the first 3 months.
And despite not being the main acquisition channel, social still maintains healthy growth, allowing us to count on the traffic that comes from it on a monthly basis.
Work and persist!
When he started his content strategy, especially his active participation in social media, Wagner heard several times from his friends and competitors that this approach would not work.
At various times he almost gave up, arguing that it would not yield results.
Well, today they want him to give up even more, but for other reasons…
When he started his strategy, he knew that Content Marketing was a job that required recurrence and consistency, and that it was necessary to persist.
But without neglecting small actions and shared good practices, it was able to achieve its objectives.
Today, Viver sem Drogas has mastered united states business directory its traffic acquisition and growth structure and is now looking to advance to another level, consistently working on the relationship and engagement of its audience.
So what did you think of Wagner’s initiative? Do you have any similar experiences? Tell us in the comments!