Using subheadings The collected keywords should also be implemented into the subheadings on the promoted pages. What is important to remember:
- There should be only one h1 heading on the page.
- It is better to add the most relevant high-frequency query from the cluster to the h1 heading.
- It is better not to duplicate the contents of the title meta tag in the page title, but to formulate h1 differently.
For example,
title: Neural networks for product cards and photos on marketplaces: selection
h1: 24 neural networks to help marketplace sellers [review]
- Using subheadings Use subheadings h2-h6 to structure the text and make it easy to read.
- In subheadings h2-h6, you can and should also include keywords, but mid- and low-frequency ones.
- Read this article to learn about important meta tags and headings for SEO .
Optimizing images and using alt and title attributes
Let’s list the important points in SEO image optimization:
- Use high-quality, original images if possible, or generate gambling data vietnam them using neural networks .
- Name your files clearly.
- Fill in the alt (alternative description) and title (image title) attributes. You can include relevant queries in them.
- Use popular formats that are supported by most search engines and browsers – JPEG, PNG, GIF, SVG for logos and icons, WebP.
- Compress files without losing quality.
- Use responsive images.
- Implement Open Graph and Schemamarkup .
- Caption your images. Also note that the surrounding text should be relevant to the image.
- You can create a separate sitemap for images.
- Read a detailed guide on image optimization on the PromoPult blog.
Setting up human-readable URLs (HUR)
The URL should be clear and reflect the topic of the international intermodal freight transport document. Use transliteration and key phrases, separate words with hyphens. If possible, avoid a high level of nesting: the fewer slashes in the URL, the better Yandex ranks the page.
And these tasks concern content and usability:
- Make sure the menu is easy to mobile lead access and navigate.
- Make sure buttons and links are large enough to click.
- Use fonts that are easy to read on mobile screens.
- Make sure the text is not too small and contrasts well with the background.
- Break long paragraphs into short, structured chunks.
- Optimize your contact page: use clickable links, add a map and directions.