Website trust is the reason why some websites are in the TOP and others are not

Website trust is one of the most important ranking factors in modern SEO. This is the very indicator that determines why some websites are invariably at the top of search results, while others, despite all efforts, cannot get there. As Oleg Shestakov, founder of Rush Agency , notes : “Website trust is not just a technical indicator, but a comprehensive metric of trust in a resource from search engines, which is formed over years of high-quality work.”

What is site trust

Website trust is a cumulative assessment india telegram data  of trust in a web resource from search engines. This indicator cannot be measured by a specific number, but its influence is clearly visible in search results. The head of SEO at the INGATE agency emphasizes: “In today’s reality, high trust allows a website to rank for competitive queries even with fewer optimization factors than competitors.”

With the same level of optimization of two sites, the one with more trust will get higher positions. This is especially noticeable in the example of large portals like Wikipedia or authoritative industry resources.

The main components of a trust

Age and history of the domain

Domain age is one of the fundamental factors in forming a site’s trust. Search engines consider the duration of a domain’s existence as an indicator how to automatically open terminal when windows starts  of the resource’s stability and reliability. Of particular importance is the “purity” of the domain’s history – the absence of sanctions from search engines, spam actions and abrupt changes in subject matter. When assessing the age of a domain, not only the date of its registration is taken into account, but also the period of active use.

It is important to note that an old domain does not guarantee high trust in itself. Search engines analyze the history of domain use, including:

• Stability of the site
• No long downtimes
• Content Development Sequence
• Maintaining thematic focus
• No technical problems
• Domain Owner History
• Nature of previous use

Behavioral factors

Behavioral metrics are key indicators of site twd directory  quality for search engines. They reflect real user interaction with the resource and include:

1. Time spent on the site:

• Average session duration
• Time to read individual pages
• Viewing depth of materials
• Interacting with content
• Page browsing speed
• Scrolling patterns
• Interacting with interactive elements

2. Engagement metrics:

• Number of pages viewed per session
• Return frequency to the site
• Percentage of repeat visits
• Activity in comments
• Participation in surveys and discussions
• Subscribe to newsletters
• Downloading materials
• Filling out forms

3. Search behavior:

• Branded queries
• Search click through rate
• Returns to search results
• Nature of search queries
• Using Internal Search
• User path through the site
• Reaching Landing Pages
• Time to conversion

All of these metrics are analyzed by search engines in a complex, creating an overall picture of the quality of the user experience on the site. It is important to note that behavioral factors do not exist in isolation – they are closely related to the quality of content, ease of navigation and the overall relevance of the site to user requests.

Non-search traffic

Diversification of traffic sources is an important component of site trust. High-quality non-search traffic demonstrates the natural popularity of the resource to search engines and includes:

1. Social networks:

• Organic transitions from social platforms
• Viral effects from publications
• User activity in social networks
• Reposts and content sharing

2. Direct approaches:

• Type-in ​​traffic (direct address input)
• Bookmarks in the browser
• Saved links
• Email newsletters

3. Advertising campaigns:

• Contextual advertising
• Display advertising
• Targeted advertising
• Native advertising

4. Referral traffic:

• Affiliate programs
• Mentions in the media
• Professional Communities
• Thematic forums and blogs

This diversity of traffic sources is a strong signal to search engines about the natural popularity and authority of the resource in its niche.