In addition to style issues, we also standardized some constructs that are widely used by our freelancers. These are not errors — mainly because they are already widely used — but rather constructs that look nicer when organized in the following way:
1. Construction “will go + to + infinitive”
Here at Rock Content, we use a convention that business owner phone number list we should not use the imperfect future tense of the verb “ir” as a periphrasis with infinitive verbs . That is, instead of using “irá a hacer”, we use “va a hacer” or “hará”. This rule should also be applied to the other persons of the verb “ir”, such as “iremos” or “irán”.
2. Use of “through”
Generally, the prepositional phrase “a través” is used to convey a sense of mediation or instrumentalization. However, it is best to use it only when you want to convey the idea of crossing . For example, “the model walked across the catwalk” or “the light entered through the window.”
If the goal is to explain the use of something as a tool, it is most appropriate to use “by means of” .
Another very important tip is to eliminate, or avoid, the use of terms that may reproduce offenses and prejudices.
Learn about other common errors in the following articles:
- Common mistakes in writing on the Internet
- 15 common content writing mistakes
Inclusion of CTA
As you know, every text within a Content Marketing strategy needs to have a good call to action , right? After all, you need to invite your reader to take some action at the end of the content, even if it’s just reading other blog articles.
Here at Rock Content, we usually do it like this:
- the CTA should be the last information in the text why is it important to standardize;
- The call to action should have a sentence—or more than one—that connects it to the conclusion of the text . It is not good practice to leave this information loose or truncated at the end of the content. It is better to include it in a fluid way in the writing of the article.
Optimize the user experience
Standardization, when it comes to basic 20 best business ideas for jaipur in 2025 text styling, is a very important point that deserves attention from freelancers on the platform. In addition to being a matter of scannability, which allows for a more interesting experience for Internet users when reading content, these techniques ensure that the reading of the text is pleasant to the eyes from a technical point of view.
User experience is undoubtedly one of the main points of attention for anyone who produces content for the online environment. In the end, if contact with the text is not interesting, it is much easier to do some searches and find some that is on the competition’s page.
Therefore, a simple standardization is capable of facilitating the achievement of objectives with a page.
Facilitates the freelancer’s work on the platform
Standardization is an issue that makes the freelancer’s work easier and more productive.
If each of Rock Content’s clients had a different standard for blog posting, writers would need to tailor their work for each assigned task.
Ensure good SEO practices
From the size of the font, the insertion of subtitles and the use of bold, to the placement of hyperlinks and the use of CTAs at the end of the article, they are part of the techniques of the famous content marketing.
Well, that’s it! The rest of the guidelines will vary according to each client’s specifications, after that you just have to keep an eye on the strategy and the guidelines, okay?
Some possibilities are: restrictions regarding the terms allowed in the text, mandatory links to specific articles, creating a summary before the introduction, etc.
Just be careful to make sure you don’t forget any details.
If you have any questions, simply contact the Production Analyst associated with the task.
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