The Marketing Technology Stack, in Spanish, Set of Marketing Technologies. Discover What Is the integrated vision of the tools that an organization uses in its marketing operations. Mar Techs marketing technologies focus on content management, process automation. And strategic planning for campaigns and businesses. Marketing is, without a doubt, one of the areas in. Which the impacts of digital transformation are most easily noticed. With the popularization of the Internet and the enormous. possibilities of this new consumer environment, technology has. Become a determining factor for the success of companies.
Discover What is a Marketing Technology Stack
It is a set of technological tools email database and services that a company. Uses to carry out its marketing activities . These resources, however, are not limited to research, promotion and customer relations actions. But are also necessary to optimize the organization’s internal collaboration. In Digital Marketing , whose very nature dictates the use of such instruments. CMS , CRM and advertising services such as Google Ads and Facebook Ads are very common. Which are probably the main examples of Mar Tech and Adtechs today. However, this is only a small part of a huge universe of tools .
Why Invest in MarTechs
As Brinker’s map demonstrated, the MarTechs market is huge B2B Fax Lead and its share is increasing. In the level of investment by companies. The latest survey conducted by Gartner revealed that, on average, 26% of. Organizations’ marketing budget is already allocated to technological resources. The digitalization of processes that occurs on a global scale. As well as the consolidation of the different online platforms. Are leading to a gradual expansion. in the words of Philip Kotler , from the traditional to the digital.