Gaining visibility in the digital spectrum is the ultimate. Purpose of Digital Marketing and this entails relying on various tools. Best Practices Strategies and methodologies capable of causing more and more users to interact with a specific brand. One of those strategies is Earned Media, and in this post we will explain from A to Z on this topic. We can say, with complete certainty, that Earned Media is one of those fundamental. Concepts that any Digital Marketing plan must contemplate , with the aim of generating sufficient. Brand Awareness in the audience and, consequently, gaining ground in the markets.
What is Earned Media Best Practices
In short, Earned Media are top people data those channels, media or platforms that are not. Part of your business or company , but that, with good practices. You manage to influence them so much that you become part of them. In other words, it is all that organic exposure of your brand , whether due to a viralization event or. Due to the satisfaction and recommendation of your customers. Thus, a channel independent of you serves as a “free” means of promotion. In itself, earned means “earned”, that is, what this concept refers to is those media that you “earn” by relying, of course, on Owned Media and Paid Media. If you don’t know what we’re talking about, don’t worry, you’ll find out later.
Differences Between Earned Media
None of these three concepts is independent B2B Fax Lead or opposed to another. In fact, to take advantage of a digital strategy today you have to know how to integrate them very well. Now, we show you what each one is, how they are related and how they differ. Basically, they are the channels that are owned by your brand . For example, your blog , website , landing pages , among others. In short, all those spaces that you use to take your client through the. Customer Journey and that are your property, forming part of your permanent digital presence .
