On September 21, the Presentation of the Jury Club of the Eficacia 2022 Awards was held. They are carried out in order to deliver the recognitions of: Sub41 Effectiveness. Therefore, effectiveness of the Professional Career. Effectiveness of the Advertising Career of a Brand and the CEO Efficiency Award. These awards are presented at the annual meeting of the Jury Club. Which is made up of more than 245 professionals . The MarketingDirecto team had the opportunity to attend the event at the Warner Music space The Music Station Príncipe Pío, in Madrid.
Jury Club of the 2022 Efficiency Awards
The Efficiency Award for the CEO top industry data or top executive of a company has been given to Ignacio Rivera , CEO of Hijos de la Rivera. Therefore, the company that owns Estrella de Galicia. The award is presented this year as a novelty in collaboration with the ACT (Association of Transformative Creativity Agencies). The general director of the Spanish Association of Advertisers, Lidia Sanz. Therefore, points out that this award “recognizes this position in supporting the development of marketing. Therefore, communication, as drivers of the company’s business.”
Efficiency Award for the CEO or top executive of a company
For his part, the person honored B2B Fax Lead with the Professional Career Award was Roberto Lara , founding partner and president of the communication and advertising agency Sioux Meet Cyranos. Lara’s career highlights her work at BBDO , where she started as an account executive and 16 years later she emerged as CEO and shareholder. In 2000, he founded his own agency, Sra Rushmore , a company he left in 2017. And in 2020 he founded Sioux Meet Cyranos alongside Leandro Raposo and María López Chicheri .
