Hook for subscribing, changing the design of the forms the opening rate of the emails is very low, for example, 10%, you will need to improve the subject lines of the emails to make them more attractive, and you probably also need to write more interesting emails than Encourage subscribers to open the next email you send them. And so, you should analyze one by one all the phases of the email marketing strategy you are carrying out. You see it? You would know at all times the results you are achieving and which phase of the strategy needs improvement. Marketing actions that are difficult to measure .
One of the principles that you must be
Clear about when designing your winery’s marketing plan is that all the actions you decide to implement must be measurable. If you are not going to be able to measure an action, it is better not to invest in it because you will not be able to control it and thus it will be very difficult for it to help you achieve your objectives. In this Country Email List sense, the most complicated marketing actions to measure will be those aimed at improving the knowledge and reputation of your brand. Even so, you must also be able to measure these actions, although to do so you need to carry out surveys among wine consumers. You can survey consumers who visit your winery or who attend a tasting or event organized by the winery.
You could also carry out online surveys on
Brand recognition, which are easier and cheaper to carry out. You can send the survey by email if you have a newsletter or you can also encourage people who visit the winery’s website to participate in the survey. Another option is to ask your distributors to collaborate to send the survey to consumers in the establishments. The number of searches for your brand on Google and their evolution during the months in which you are carrying out actions focused on improving the knowledge and reputation of your brand is a good indicator B2B Fax Lead to analyze the results of your branding strategies. Are you going to stop running your winery with your eyes closed? Now that you know how you can measure and analyze the results of your marketing actions, how about you start.
