In today’s era, there are many choices of platforms that can be used as media to reach customers. The platform or tool used as a means to reach customers is called a marketing channel. Careful consideration is needed before choosing a marketing channel.
Know the goals you want to achieve. Adjust to the resources your company has. Do research on who your target audience really is, what their needs are, what channels they often use. You need to make sure the budget post for this marketing is sufficient and effective in attracting customers continuously.
The implementation of a precise marketing strategy is the key to getting maximum profit. There are several marketing channels that you can practice including OOH, paid search, website, social media, offline events and organic search.
Before gettingWhat Is Content Marketing And Why Is It Important?
Have you ever seen a taxi or car with its rear window covered in paper containing advertisements? Well, this is one form of OOH. Out of home advertising or outdoor advertising is a marketing channel that targets the audience when they are moving or on the go. OOH can also be done through billboards and retail.
Paid search is a marketing channel method that uses a paid system. When a user types in a keyword related to your service, the search engine will display your site. There are two main players that dominate paid search, namely Google Ads and Facebook Ads.
Who says a website can’t be used as a marketing channel? The fact is that a website plays an important role in giving a first impression to customers.
The website should have a clear display of what products are offered, what services are available, and the like. That way, users will be interested in learning more about your business.
For example What Is Content Marketing And Why Is It Important?
Businesses in Jogja, then you can target and increase visibility and brand awareness for audiences in the Jogja area, or even to national and international levels. For starters, you can utilize the services of SEO Jogja cmlabs to reach potential customers in the area more effectively and efficiently.
4. Social Media
Ever heard of the term influencer? It is undeniable that the large number of followers of these influencers can be used as a marketing channel. The popularity of influencers is effective in driving public taste. In addition, you can monitor what trends are currently hyped and loved by customers. The emergence of certain hashtags or tags can help you find market tastes.
In addition, social media can also be a means to interact with the community that is your target audience. Choose one type of social media platform, then focus on promoting consistently.
Imagine entering a busy café where the aroma of freshly brewed coffee and laughter blend together. Looking around, you see a variety of discussions phone number database taking place: friends catching up, business deals being made, strangers exchanging brief moments. Now, envision that each one of those interactions is supported by a web of links facilitated by phone numbers.
Of course it doesn’t matter if you still choose
Traditional channels as a marketing medium because the type of marketing channel is also influenced by the company’s previous experience. Marketing channels through offline events can be done by distributing brochures, flyers, becoming event sponsors, or participating in exhibitions.
6. Organic search
Nowadays, people are used to searching for information on the internet. When they type a keyword, the search engine will display all the results relevant to that keyword. Organic search supports your site to always appear on the first page of the search engine.
If your site is already perched on the first page, then the opportunity for users to visit it will also be great. That way, the traffic that occurs on your site will increase.
The main components of this model are content and SEO. Solid and quality content will boost your site to always be at the top of the search list. This kind of marketing channel method is considered the most effective method for marketing strategy.
Why Organic Search Marketing?
Just imagine. You have finished writing a piece of content. Then it turns out that your content happens to be able to answer what the user is looking for.
Well, because users feel all their questions are shopify advertising answered just by reading your content, so they are comfortable staying on your site for a long time. They even find out about your other writings.
Next, they will use your site as a reference for their future questions. What do you get? High traffic to your site, and then make it continue to climb up the search engine page when users type in relevant keywords.
The good news is, organic search marketing is something that can be learned with the support of SEO optimization. So, producing content that suits the needs of the market and has the potential to get high traffic is no longer a coincidence.
Among the many choices, this marketing strategy has a great chance for marketing success. So how do you implement organic search marketing? Here are 5 main activities that can be done to have maximum “organic search planning”.
Creating content in a better way
Content is the heart of organic search marketing. Remember, quality over quantity. Quality content is content that is able to answer the needs canada email lead and curiosity of users. But before that, you must know what types of content there are.
1. Know the types of content
Before you start creating content, you need to know what the latest types of marketing content are.
a. Articles
What you need is an article that is not only informative, but also persuasive. Present the article in a light yet solution-oriented language. You can take a case that usually happens to customers, then review the solution. Close the article with a bait sentence that customers can use your company’s services to solve similar cases.
Blog posts are also an interesting promotional medium
Create blog content that is educational and encourages customers to be able to solve their cases independently.
Infographics offer a dense, concise and quickly understood content presentation for users. The trick is to post infographics at 3 pm to get a high number of clicks.
While posting at 1 pm is believed to be effective in getting lots of shares. Take advantage of Facebook Analytics to learn when your customers are online.
Some people find it easier to understand information by listening than reading. People can listen to podcasts anytime and anywhere. It could be on the train, or in between work, or even while they are taking a shower. Create an easy listening podcast.
If you want content that seems more real, choose video
Video is able to reach users more intensely and more communicatively.Choose the type of content that “can reach potential buyers” of your business.
From the five types of content above, determine the type of content that is most effective in reaching the target audience. Especially if you choose to utilize articles, emphasize producing high-quality articles. Do keyword research, consider where to place them, produce meaningful writing.
Having high-quality content is important, but it is even more important that the content is known and read by users (including your potential customers).
Don’t let your keywords get misplaced, or your content will be at stake
Would be a shame to have good content but its position plummets in the search results page. Don’t worry, let’s learn it together.
Clicks indicate how many times a user clicks on your ad. Remember that when a user clicks on an ad, they will be redirected from your site page to another more specific page. Logically, the number of Clicks is directly proportional to or greater than the number of website clicks. To find out how many clicks on a website, you can use Google Analytics.
Impressions are numbers that show how many times an Ad on your website page is clicked by a user. To find out how many impressions there are on a website, you can use Google Analytics.
Search volume is a number that shows the number/volume of a keyword searched by users. You can use Semrush to check the search volume of a keyword.
