In our noisy, fast-paced, digital world, social media is the megaphone that amplifies everything. Good thing, too, because today, brands are struggling to gain followers who respond to their content and offers. Social media is about human connection. Think about it, hundreds of thousands of new business start up each month, and nearly all of them are trying to carve their own social presences. And even if only a few are in your specific market, you’ve still got A LOT to compete against. But having a successful social media strategy can mean the difference between your business succeeding or not. With a strong social media presence, you’ve got a warm audience that’s primed to click. So it makes sense that one of the most important parts of your organic social media strategy is building and nurturing your social following (after all, if nobody knows who you are, then nobody will buy from you). How do you do that? Here are 9 ways to boost your social media following fast—and grow your business while you’re at it. 1. Be Human I’m not just talking about passing those “I am not a robot” tests.
Share Better Content
Social media is about human connection. It’s where people go when they’re lonely or bored—to find encouragement, inspiration, or a good laugh. Which is why you need a social strategy that’s more human than corporate. And yes, that’s important even if you’re a B2B business. Businesses are run by people, after all. Being human is about being real. It’s about being personal. It’s about engaging with your followers as people rather than targets for your next campaign. Take Red Bull, for example Belgium Phone Number Data They don’t talk much about their energy drinks, but they don’t have to. By telling stories about their partner athletes, their message comes across loud and clear: Red Bull will help you do the incredible things other people only dream about. Check out any of their content, and you’ll see real people having adventures, experiencing life, and overcoming the odds. Their energy drink is almost an after-thought. But dang… don’t you want one? Screen shot of Red Bull YouTube Social posts Red Bull’s YouTube channel motivates, inspires, and entertains by showing you what real people are doing.
Stop Being So Perfect
Find creative ways to promote people on your social media accounts—both the people behind your brand and those who use your products. 2. Stop Being So Perfect Ryan Deiss recently posted on LinkedIn, “Don’t deny your failures, don’t spin them; linger in them and learn from them.” “Don’t deny your failures, don’t spin them; linger in them and learn Brazil Phone Number List from them.” –Ryan Deiss Most people don’t care if you make a mistake. They do care about how you respond to those mistakes. Do you try to pretend they didn’t happen, or do you own them? KFC decided to own their mistake. In early 2018, a new delivery provider didn’t do their job, leaving hundreds of UK locations short on their primary offer: chicken. There was nothing they could do to fix the situation and all of the restaurants were forced to shut down for a few days. Pretty embarrassing, right? Fans were livid. Competitors were laughing. And some jumped on the opportunity to win over unhappy KFC customers. In response, KFC ran a full-page ad, apologizing for the mistake by rearranging.
