You’ve certainly heard that the reach of posts on Facebook has dropped considerably. If you didn’t already know or have never heard of it, know that “YES”. Facebook is no longer the paradise for organic reach. The most famous Social Network in the world has promoted frequent updates to its algorithm that directly impacted the reach of publications. As we said, Facebook has already been an extremely useful tool in any Digital Marketing campaign , both in terms of increasing brand authority and capturing access and leads for a strategy. This is because the reach of publications was much more effective than it is today.
All you do was post a link to a new article
On your blog to see the hits coming in. Today is not like that anymore. It’s not enough to have relevant content and make a well-planned post if no one is going to see it among the posts in your feed. So what to do in this scenario? Would it be worth considering reducing your investment in Social Media? Yes, many Poland Phone Number Data digital entrepreneurs thought and acted this way, reducing their Social Media budgets, which apparently is not incorrect. It turns out that, in addition to reducing the reach of publications, many other aspects require attention and need to be considered by investors. Remember that a Social Media strategy on Facebook is not limited to simply replicating a blog article through publications on Fanpages.
The social network in question offers
A series of business tools that work as aids in promoting brand campaigns. Messenger In parallel with the updates that impacted reach, Facebook boosted its chat tool, making it a great option especially for capturing leads. Chatbots Using chatbots you can create highly effective lead capture Sweden Phone Number List campaigns with great segmentation capabilities. Groups Another great possibility for expanding audiences and engagement are groups that have grown a lot in their use and in themselves already constitute a very effective form of segmentation. Creating groups linked to your Brand or the solutions your company offers can be an excellent ally and greatly strengthens the relationship with your customers and your audience.