Coca-Cola has decided to immerse itself in the possibilities. Of artificial intelligence and has found in this technological innovation a way to refresh its marketing and advertising actions. To this end, the multinational has signed an agreement with the consulting firm Bain & Company. Through this agreement it will explore new ways to exploit the creativity of its ads by relying on OpenAI. The parent company of AI tools ChatGPT, DALL-E 2 and Codex. Bain & Company has already been taking advantage of OpenAI technologies in its management systems and processes. Based on the added knowledge, it now provides these solutions to its clients. Along these lines, Coca-Cola is the first client that will benefit from the AI systems developed by the consulting firm.
A new flavor for Coca-Cola creativity
So far, Coca-Cola, Bain & Company and Open AI have not released. Details of the partnership or how the ChatGPT matrix tools will be used. However, James Quincey, CEO of the drinks company, has suggested that such tools will be used to flourish creativity. In other words, AI will provide a new flavor of creativity to marketing and advertising actions for Coca-Cola. “We are excited about everything that AI and our partnership with OpenAI can do for us to improve the creativity Iran Phone Number Data of our marketing efforts,” said Quincey. He also noted that the opportunity to amplify the creativity of your marketing department using AI is something worth trying and could be extremely interesting to spur.
Coca-Cola reveals ambition in marketing
For his part, Manny Maceda, global managing partner at Bain & Company, defined AI as “an industrial revolution for work that will force our Indonesia WhatsApp Number List clients to rethink their business architectures to adapt to this technology.” Finally, Zack Kass, head of go-to-market at OpenAI, emphasized that “Coca-Cola’s vision for the adoption of OpenAI technologies is the most ambitious we have seen to date in a consumer goods company.” accurate. We want to inspire other women to become aware of the power they have, providing them with inspiration, advice and a network of contacts to awaken in them a passion for technology and online business.