I want to start this post with a quick question: What is the highest-converting sales medium of all time? I’ll give you a second to think about it. (Cue the “Jeopardy” music…) OK, time’s up! The answer…is face-to-face selling. And that makes sense, right? After all, a real human salesperson—especially a GOOD one—has all kinds of advantages over mass medium channels like email, TV, and print. For example, when face-to-face with a prospect, a real salesperson can see your reactions in real time. Ask you questions. Address your objections as soon as you raise them. And, perhaps most importantly, they can create a sense of connection with you and make you feel like you’re talking to someone who truly cares. I call that conversational selling, and it’s quite simply the single most effective way to sell a product or service in history.
Conversation Starter
Engineer more high-converting sales conversations from the traffic and leads you’re already getting. So why do I bring this up? (Especially on a blog that’s dedicated to digital marketing?) I’m glad you asked. Because the truth is, the way we sell products and services online is changing. One-to-many marketing methods (things like banner ads and email blasts) are becoming less and less effective every day. At the same time, 1-to-1 marketing methods (things like Messenger marketing) are becoming more Hong Kong Phone Number Data and more common—and more effective. And by using some of these tools, we can actually start to leverage the high-converting power of conversational selling… ONLINE! And in this post, I’m going to help you do just that by showing you how to engineer more high-converting sales conversations from the traffic and leads you’re already getting. But before we dive into that, there’s something you need to know first.
Conversation Online
How Do People Converse Online? (AKA What Tools Should You Use?) OK, so we’ve established that conversational selling is the highest-converting sales medium of all time. In the past, conversational selling meant either face-to-face selling or selling over the phone. But we’re not talking about face-to-face or phone conversations here. Instead, you’re going to learn how France Phone Number List leverage conversational selling in digital marketing. But how do you do that? Today there are 3 big tools you can use to leverageconversational selling online: Email On-page chat Messenger chat Later on, in this post, I’ll go over some of the specific tools I recommend for 2 and . But for now, I just want to talk about these tools in general. And in order for this whole conversational selling thing to work, you can’t do what most people.
