How it improves navigation on your website
Wondering what a UX Designer means? What are the basic skills he should possess? Do you also want to become a UX Designer? Discover how a UX Designer will optimize your business website and make users remember you forever.UX (User Experience) did not appear recently in the history of marketing. In fact, the term was coined in the early 90s by when he worked for Apple as a cognitive scientist. Donald Norman was interested in all aspects of a user’s experience with a product or service. His research included industrial design, graphics and the user’s physical interaction with the product. These different elements helped him to determine the user’s emotions during their buying journey.
Ever since the term was coined, UX design has become essential for all businesses that want to give their users the most enjoyable experience converting them into customers.
What does the term UX Designer mean?
Imagine you want to buy a pair of shoes from an e-shop. You are in the “shoes” category and there are over three hundred different pairs to browse. Then you realize there is no way to filter the results. This means you have to browse through hundreds of unsuitable shoes before you find what you’re looking for.
After a while you find what you want and add it to your cart. You are ready to make the purchase and as a new customer, you need to create a new account. Everything is going well, until you are asked for at least ten mandatory fields to fill out. You are very tired of the process and you finally decide to leave the market and look elsewhere.
How likely are you to return to this particular e-shop? Probably none…
The UX Designer discovers his audience
The UX Designer is responsible for making products and technology usable, enjoyable and accessible to humans. UX designers tend to work as part of a larger product team and will often need to bridge the gap between the user, the development team and key business stakeholders.
The UX Designer supports the end user or client. Whether he’s designing a brand new product, introducing a new feature, or even making changes to an existing product or service, he needs to consider what’s best for the user and their overall experience.
At the same time, he is responsible that the product or service meets the needs of the business. Does it match the CEO’s vision? Will it help increase revenue or retain loyal customers?
