As a podcaster, you devote a ton of time creating audio gold for your show. You spend hours in front of the microphone and cutting through recordings to make sure episode after episode provides valuable content to your listeners… Every. Single. Week. And I’m sure you want more listeners to find your podcast and hit play. But how are you supposed to share all of those awesome episodes to expand your reach? And how do you come up with new ways to share them? That’s where repurposed content comes in. You take your 1 podcast episode and make several pieces of shareable content out of it. These become your marketing assets and ammo to share your content in unique ways that make your podcast stand out. (RELATED: How to Launch a Podcast.
Optimized YouTube thumbnail
Expand your reach, and target different goals with each asset. Nearly 60% of marketers reuse content 2–5 times. The reason it isn’t more is because of lack of time. And I get it. That’s why I’m going to show you how to create easy-to-edit templates that let you repurpose just ONE podcast episode into 11 different pieces of content in less than 3 hours. Let’s dive in. 1 Podcast Episode, 11 Unique Pieces of Content Before I teach you how, let’s first outline the what. Below are the 11 pieces you will learn how France Phone Number Data to make: 2 different square audiograms 3 image quotes 2 Instagram story/IGTV audiograms 2 widescreen audiograms for YouTube 1 1 optimized Facebook thumbnail That’s 11 different assets, and over 37 different ways to post these 11 content pieces… but that’s another blog article all on its own. keep in mind, you’re about to create a TON of ammo for your social media blast. (RELATED: The Perpetual Content Calendar.
Adobe Photoshop
A 3-Step Framework to Generate Content with a Lean Team) The Power of the Template Templates are the secret sauce here. This sets the base of your asset designs and allows you to create really awesome looking “skins” that you’ll then customize for every episode. It takes a little bit of time up front, but then when you want to make this content for a new episode, all you have to do is change a few images and lines of text. But once you finish this one-time prep work, you’ll be China Phone Number List unique content pieces in just 3 hours for each episode. The first step in creating the templates is deciding on your design tool. I personally love , but other free tools like Canva are also a good solution. You want to find something that allows you to create designs that are saved and can be edited later (Photoshop and Canva both allow you to do this). Here’s an example: Now let’s create the templates: 2 Square Audiogram Templates.
