Have you ever struggled with which Facebook ad to use when launching a campaign? Facebook has a lot of different options when it comes to ad formats, and it seems like they’re testing a new type of ad every month. So, which one should you use? The Ad Map is an easy-to-use tool you can reference to quickly decide which Facebook ad type will work best with your offer.” How much copy should you include with your Facebook ads? When is it appropriate (or not appropriate) to use a video ad? These are really common questions people have, which is why we created the Facebook Ad Map. The Ad Map is an easy-to-use tool you can reference to quickly decide which Facebook ad type will work best with your offer. Here’s what it looks like: The Facebook Ad Map If you’d like to download your copy of the Facebook Ad Map so you can follow along with this blog post, just go here. Once you’ve downloaded the Ad Map, print it out or pull it up on another screen and keep reading to discover how and why this handy little tool works so well. And the reason has to do with this fundamentally important principle of advertising.
Especially Facebook
Match Your Ad Type With Your Level of Buying Commitment So, what’s the philosophy behind the Facebook Ad Map? The bigger your ask the more copy you need to persuade people to take your desired action. ~Keith KranceWhy does it work? The answer is simple. It works because it automates the process of matching the ad type with the level of buying commitment in your offer. In other words: How much does the person have to give you to get what you’re offering? From money to their time. The bigger Poland Phone Number Data your ask, the more copy you need to persuade people to take your desired action. If all you’re doing is asking people to click to read a blog post, that’s a pretty small ask. They don’t need much convincing to take that action, so you can get away with a simple link post ad using short copy. But if you’re asking people to attend a webinar or purchase a product, that’s a bigger ask that requires a commitment of time or money.
There’s A LOT
These offers will usually perform better with long copy and/or video ads. We’ll go through each of the ad and offer types in just a minute. But first, I just wanted to make sure you understand the philosophy behind why the Ad Map works. Once you grasp the concept of matching your ad with the level of buying commitment in your offer, you’ll be able to apply this principle to improve other areas of your marketing as well — from landing page optimization to persuasive sales copywriting and more. So, without further ado, let’s jump into the three main types of Facebook ads. The 3 Types of Facebook Ads The Ad Map covers three basic types of Facebook ad Taiwan Phone Number List Short copy link post ads Long copy link post ads Video ads Of course, there are other types of ads in Facebook, but we’re focusing on these three because they’re the most common and, in many cases, the most effective ad types out there. Short Copy Link Post Ads Link post ads are the most common type of ad you see on Facebook. A link post ad contains a clickable image that takes you to a page on the advertiser’s website, like this: An example of a short copy link post ad Notice this example is employing a technique we use a lot at Dominate.