A look at the ecommerce the concept and development of ecommerce in Colombia has evolved since its arrival in that country. With their own particularities. The transactions have found their own path, adapting to both the merchant and the consumer of the Colombian market. Defining ecommerce in Colombia Camilo Herrera, founder of the Colombian business group. RADDAR, dedicated to understanding Latin American consumers. Analyzes the evolution of ecommerce in this country from its incursion to the present. In principle, it stands out that among its particularities it is possible to pay in cash on delivery. As well as a combination of the use of QR and chat.
Evolution of the ecommerce concept in Colombia
With the arrival of Rappi and Uber the definition of ecommerce expands. Adding to this expansion in 2021 and 2022 are electronic wallets such as Nequi and Daviplata, which, together with Whatsapp, Instagram and the phone call, further expanded the concept already forged. Based on this, for Camilo Herrera, Colombian-style ecommerce is defined as making Indonesia Phone Number Data purchases digitally in a non-face-to-face manner, paying with electronic transfers and/or cash on delivery. This would be the most adaptable definition to the reality of the market in Colombia, although it is far from the concept of ecommerce in more developed economies.
Growth of electronic commerce in Colombia
In 2022, ecommerce represented 2.6% of all retail trade in Colombia. Likewise, it grew by 14% annually and represented nearly 12 trillion pesos (approximately more than US$ 2,520 million). It should be noted that the data comes from the Administrative India WhatsApp Number List Department of Statistics (DANE). For its part, RADDAR found that last year ecommerce in Colombia reached 0.49 percent of all transactions that people make. For Camilo Herrera, this figure reveals a brake on the purchasing capacity of Colombian households, as well as the increase in visits to the traditional channel. Added to this, the devaluation caused that 0.49 percent participation in transactions in 2022 to be well below the 1.52 percent in 2021.
