The term business intelligence refers to any type of technology. Software. Process or organizational model that allows a company to collect and structure its data assets and then analyze. Process and transform it into important information. With the aim of facilitating processes. Decision-making and operational. If this knowl.Ge is then represent. In a simple. Effective. Flexible form and shar
The use of business intelligence becomes
- The use of business intelligence becomes a fundamental key to the company’s success in achieving its objectives.
- Thanks to the collection of data. Analysis. Evaluations and estimates on company processes and the reference market. Bi makes inefficiencies visible. Allows forecasts and new business new database strategies . Operational changes and adaptations to market transformations. Effectively increasing the competitive advantage of the company
The use of business intelligence in sales
- The use of business intelligence in sales has proven to be strategic both for the definition of sales objectives. For planning and for measuring the results of the sales force. Having the appropriate tools means putting your sales network in a position to take the greatest advantage from the analysis of B2B Fax Lead the customer’s history . His purchases and the evolution of his choices and using it in a pr.Ictive way to guide and give a boost to the performance of sale.