It’s called a Lead Magnet, and if you don’t have one — or don’t have a good one — this article could literally change your life. Lead Magnet — noun — an irresistible bribe offering a specific chunk of value to a prospect in exchange for their contact information. The goal of the Lead Magnet is to maximize the number of targeted leads you are getting for an offer. It’s the first step in my Customer Value Optimization process. We’re going to look at nine different types of Lead Magnets in this article and the absolutely WRONG question most businesses are asking about generating leads. But first, you must understand the single most important element of a successful Lead Magnet… Specificity I have great news. “The perfect Lead Magnet will offer tremendous value within five minutes of the opt-in.
Mini-course delivered
Lead Magnets don’t have to be lengthy. Or complex. Or time-intensive to create. In fact, a long and complex Lead Magnet will likely convert poorly. You simply need to solve a specific problem with a specific solution for a specific segment of your market. Here’s the key… Your Lead Magnet must be consumed by the prospect for it to have an impact Malaysia Phone Number Data The perfect Lead Magnet will offer tremendous value within five minutes of the opt-in. This is a “rule of thumb,” of course. But we don’t recommend, for example, a ver 14 days or a 300-page ebook as a Lead Magnet. These Lead Magnets take too long to consume and are unlikely to be specific. Notice how simple and specific this Lead Magnet is… Example of a specific Lead Magnet On the other hand, this Lead Magnet is non-specific and takes 20 weeks to receive the full pay off… An example of a non-specific Lead Magnet Shoot for the former and not the latter when creating your Lead Magnets.
Lead Magnet types
The good news is that the first one is much easier to create than the second one — and it will convert better. Specificity is the most important element in our 8-Point Lead Magnet Success Checklist (you’ll get Latvia Phone Number List the entire checklist at the end of this post), but there are actually seven other elements that matter when creating your Lead Magnet. Let’s look at some(with examples) that do it right, and then we’ll cover the eight points that must be included in every Lead Magnet… 1. Guide Report Reports and guides are among the most common types of Lead Magnets. If you use a Lead Magnet of this type — be careful.