Sometimes one little button can make all the difference in the world. Case in point: these three Facebook ad case studies. Clicking one little button can dramatically change the performance of your ads. ~ Molly Pittman In each of the three Facebook ad tests you’ll see in this post, I’ll explain how clicking one little button can dramatically change the performance of your ads. So, if you’d like to increase your return on ad spend (ROAS) by 245%… Or improve your cost per lead (CPL) by 41% or 55%… Pay attention. You’ll see how we did it by changing just a single campaign setting inside of Facebook. Facebook Ad Test Case Study #1: How We Improved Cost per Lead by 55% by Changing the Campaign Objective Once upon a time, we were hosting a webinar, and we wanted to run Facebook ads to get more people to sign up for it. This should have been a cut-and-dry operation but there was one hitch: Due to a technical snafu, we couldn’t place our Facebook pixel.
FIRST optimize for link
solve our pixel problem, which meant that now I was able to optimize for conversions instead of link clicks! So, I paused the Traffic ads and started a brand-new campaign that was optime same copy Everything was identical. Except for the objective. And this wasn’t even a “seasoned” pixel. In other words, when I started this campaign the pixel was New Zealand Phone Number Data brand-newFacebook had zero conversion data. They were starting from scratch. Here were the results: Spent: $1,300 Generated: 145 webinar signups Cost: $8.97 per lead CPL cut in half and then some? That’s a MASSIVE improvement. A 55% decrease in our lead
THEN it will start
Facebook is really good at optimizing your ads to give you what you want. You just have to tell it what that is. Facebook Ad Test Case Study #2: How We Improved Cost per Lead by 41% by Skipping Facebook’s New Ad Delivery Option OK, so we’ve established that it’s important to be honest and tell Facebook what it is you really want from your campaign Saudi Arabia Phone Number List But recently Facebook started adding an extra option underneath the “Optimization for Ad Delivery” section. This new option allows you to in Facebook’s words Optimize for link clicks until there is enough data to optimize for conversions.